April 26, 2012

0 Comments

Start Garden Brings Microfunding to Grand Rapids

Start Garden is a $15,000,000 fund to ‘turn ideas into actions’, and is the next evolution of Grand Rapids’ 5×5 Night - brought to you by Rick DeVos and execs from ArtPrize and (former) 5×5 Night members.

The executed model, however, resembles 5×5 night on steroids: an accelerator model where the group promises to invest $5k into two new ideas each week. One of the aforementioned ideas will be selected by the internal team at Start Garden, while the other will be crowd-sourced via popular vote on their website.

Each $5,000 idea has about two months to do something interesting. Then, the startups give in person updates at public events. The $5k note carries some contingencies: Essentially, right of first refusal and right to convert the investment into an equity interest. Then again, I’m not your attorney — so read the document and consult one rather than just taking my word at face value. ;-)

Following these events, the Start Garden team may follow-on with a $20,000 investment, if they deem it prudent to do so.

Source: deltabike.us

The accelerator doesn’t seem to be solely focused on web startups either, having already funded an electric motorcycle company by the name of Deltabike, which “crowd Sources functions of the company from product design to engineering”.

For what it’s worth, the partner program is an area where I believe DeVos and company are really on to something: select employees from their corporate partners will devote time to working on Start Garden projects. Corporate partners include AmWay, Steelcase, Cascade, Universal Mind, and Fifth Third Bank. As mentioned on the website, this partnership gives Fifth Third a unique first mover advantage, with the opportunity to co-invest in startups as they evolve into later stage, and more highly developed companies.

It’s interesting to compare and contrast this accelerator effort to Detroit’s Bizdom, which is also going through an evolution of their own. Last fall they restructured their terms, aiming to model themselves after TechStars or Y Combinator ($10,000 in seed money, plus $4,500 per founder, in exchange for an 8 percent equity stake and a promise to locate their business in Detroit). In March, they rebranded with a new website and logo. Now, we hear they will be overhauling their leadership team as early as next week, which will now be led by a team of first-time entrepreneur/mentors.

To find out more about Start Garden’s program, you can attend a free overview on Wednesday, May 2 from 5-7PM where the team will discuss their program in detail. You may RSVP here. We’re excited to see how this project shapes up, and to learn more about the physical space they are currently constructing…

April 26, 2012

0 Comments

Buddy{Meme}’s Raj Vir

We all have those moments when we meet somebody at an event and think,  “I need to stick close to this guy. Great things are happening here.” Whether it be for their passionate drive for success, or for their keen awareness and intuition of businesses, you know you need to stick close.

Such is the case when I met Raj Vir a few weeks ago at the NxMW event in Ann Arbor, featuring TechStars and Y Combinator.

Being just short of his 20s, Raj left his hometown of Los Angeles last fall and came to Ann Arbor to participate in the computer science and entrepreurship programs at U of M.

“All of the resources here at UofM like the student-based MPowered, the great programs, and the strong community here in Ann Arbor and Detroit make for a great combination of opportunities.”

Before coming to Michigan, Raj was already on the entrepreneurial track. Still being in high school at the time, he and his buddy founded RJ Productions, a web-design company with notable clientele in and around the Hollywood/Los Angeles area.

Last summer he worked at LA-based company Chill, where he really learned about product development: “Chill is where I really learned how startups work, how difficult it can be to build intricate and quality products.”

Mid-March of this year, Raj and his buddies went to a local facebook hackathon. The result was the popular facebook app called BuddyMeme, where users seamlessly create memes by choosing a picture of their friends, writing text on them, and posting them to their timelines.

“Two friends and I showed up and didn’t know what we were going to work on. We had a list of five to ten ideas. So over 24 hours we built this. After the hackathon people really started using the app, even though it wasn’t the best or fastest app in the world.”

After winning the hackathon, they spent a week polishing it up and getting marketing advice from others in the community.

“We made it more usable. We started marketing it on H&H and on Facebook and it got popular.”

When asked about why he loves the community here so much he noted, “It’s not as big as Silicon Valley, but the events, like GrowDetroit events, are really helpful. It is really easy to get advice and build relationships because everybody here wants to see you succeed. In California it’s too difficult to get a hold of the top people, whereas here it’s just easier to approach people and have relationships with them.”

You can learn more about Raj by visiting his website rjvir.com.