Trenda previously helped introduce several advertising technologies to the media industry, including launching the world’s first Programmatic Direct buying platform as CRO of iSocket (which closed a $5M round in January, led by Time Warner and including Conde Nast), and launching real-time bidding (RTB) and Private Exchanges at Rubicon Project. Before that, Trenda ran Global Alliances and Agency Partnerships at AOL Media Networks. Earlier in his career, Trenda was part of the early team at Overture, which invented search marketing and later licensed its patents to Google.
“Throughout my career, I’ve focused on bringing new products to market to help advertisers solve their biggest problems,” said Trenda. “Are You a Human has a unique solution to the rampant fraud that is endemic to digital media. Each month, our technology ensures that millions of website visitors are real humans, and we now possess the industry’s only data set of human vs. non-human users, which is incredibly valuable to brands, trading desks, and all of the tech companies who serve them.
“We create experiences that users love, which leads to incredible results for advertisers. On average, advertisers using Are You a Human technology see a 50% increase in favorability, and more than 300% increase in consideration.”
More than 13,000 websites currently use Are You a Human’s patented verification technology to ensure that their visitors are real humans, including AOL, CBS Interactive, and the Home Shopping Network. The company has run successful campaigns with top national brands including Chevy, Ford, and the Ultimate Fighting Championship.
“Ben has helped bring transformative new technologies to the advertising industry over and over again, all of which were initially shunned by the industry and then later widely adopted,” said Are You a Human Co-Founder Reid Tatoris. “We’re thrilled to have him come on board and help scale up the team.”
About Are You a Human
Are You a Human transforms online annoyances like CAPTCHA and pre-roll video into unforgettable advertising. The company enables advertisers to achieve unprecedented levels of interaction and brand recall, while its verification technology filters out bots and fraud to deliver guaranteed engagement with real humans. Over seven million people engage with the company’s products each month. Are You a Human is a privately held company founded in 2011 and based in Detroit. It has received funding from Detroit Venture Partners, the First Step Fund, the Frankel Fund, and Automation Alley. For more information visit www.areyouahuman.com.
SOURCE Are You a Human
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Read more at Forbes.
Miami-based automotive advertising startup AutoWeb is expanding in Detroit with the launch of its pay-per-click ad platform.
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Read more at Automotive News.
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Read more at Xconomy.