19 June

Are You A Human Names Ben Trenda As CEO

areyouahumanDETROIT, June 13, 2014 /PRNewswire/ — Are You a Human, the technology company that gets real people to interact with a brand—and love it—today announced that Ben Trenda has joined the company as CEO.

Trenda previously helped introduce several advertising technologies to the media industry, including launching the world’s first Programmatic Direct buying platform as CRO of iSocket (which closed a $5M round in January, led by Time Warner and including Conde Nast), and launching real-time bidding (RTB) and Private Exchanges at Rubicon Project. Before that, Trenda ran Global Alliances and Agency Partnerships at AOL Media Networks. Earlier in his career, Trenda was part of the early team at Overture, which invented search marketing and later licensed its patents to Google.

“Throughout my career, I’ve focused on bringing new products to market to help advertisers solve their biggest problems,” said Trenda. “Are You a Human has a unique solution to the rampant fraud that is endemic to digital media. Each month, our technology ensures that millions of website visitors are real humans, and we now possess the industry’s only data set of human vs. non-human users, which is incredibly valuable to brands, trading desks, and all of the tech companies who serve them.

“We create experiences that users love, which leads to incredible results for advertisers. On average, advertisers using Are You a Human technology see a 50% increase in favorability, and more than 300% increase in consideration.”

More than 13,000 websites currently use Are You a Human’s patented verification technology to ensure that their visitors are real humans, including AOL, CBS Interactive, and the Home Shopping Network. The company has run successful campaigns with top national brands including Chevy, Ford, and the Ultimate Fighting Championship.

“Ben has helped bring transformative new technologies to the advertising industry over and over again, all of which were initially shunned by the industry and then later widely adopted,” said Are You a Human Co-Founder Reid Tatoris. “We’re thrilled to have him come on board and help scale up the team.”

About Are You a Human
Are You a Human transforms online annoyances like CAPTCHA and pre-roll video into unforgettable advertising. The company enables advertisers to achieve unprecedented levels of interaction and brand recall, while its verification technology filters out bots and fraud to deliver guaranteed engagement with real humans. Over seven million people engage with the company’s products each month. Are You a Human is a privately held company founded in 2011 and based in Detroit. It has received funding from Detroit Venture Partners, the First Step Fund, the Frankel Fund, and Automation Alley. For more information visit www.areyouahuman.com.

SOURCE Are You a Human

18 June

Deadline Detroit’s Reaches End of Runway

logo_home-a1301ac8e293710429f24ed365feef1cTwo years after Deadline Detroit went live, a whirlwind two years that included breaking news, scoops, thought-provoking regional commentary and experiments in podcasting, the site is out of funding and has laid off all of its staff. A dedicated few keep the site running as it searches for new investors.

Read more at Forbes.

29 May

AutoWeb pay-per-click ad startup to expand, hire in Detroit

Miami-based automotive advertising startup AutoWeb is expanding in Detroit with the launch of its pay-per-click ad platform.

AutoWeb Inc. is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit.

Gambino said AutoWeb may relocate its headquarters in Detroit in the future.

The startup service, founded in 2013, analyzes Web traffic and adjusts advertiser costs accordingly. It also presents automotive ads only to Internet users who have engaged in automotive sales searches, such as entering a make, model and ZIP code on a site. The startup is funded by a $2.5 million investment from California-based online marketing firm Autobytel Inc.

Read more at Automotive News.

29 May

AOL CoFounder Steve Case Looking to Invest 100k in a Detroit Startup?

Investor and AOL co-founder Steve Case announced on Thursday he will embark on a bus tour in June to highlight emerging entrepreneurial ecosystems. Called “Rise of the Rest” and co-sponsored by UP Global, Revolution, and Google for Entrepreneurs, the tour kicks off in Detroit on June 24 and continues on to Pittsburgh, Cincinnati, and Nashville.

Read more at Xconomy.